10 Instagram Tools to Help You Build Your Following in 2018

What do the world’s best brands and most successful influencers have in common? One comonality is a massive Instagram following that can be mobilized at the drop of a hat to take a specific action.

Cultivating a strong Instagram following is a great way to build an audience or a customer base. Think of a brand like Brandy Melville, which has amassed 3.8 million followers, or an influencer like Tim Karsliyev, founder of Daily Dose, who has 1.2 million followers.

Here are reviews of 10 Instagram tools that successful brands and influencers are using to generate sizable Instagram audiences in no time.

1. SocialDrift

SocialDrift lets you organically increase your Instagram followers by using machine-learning algorithms to engage with other Instagram users through automated likes, comments and follows. It allows users to set specific parameters about automated outreach related to account location, name or hashtag use.

This machine-learning platform then determines the best time to engage with target accounts. SocialDrift also also features a helpful dashboard that tracks automated engagement, new followers acquired through the plaform and interaction-to-follow conversions.

2. Grum

Seamlessly schedule Instagram posts right from your computer, using Grum. The web-based software platform is ideal for Instagrammers who have great content — stuck in a computer — that isn’t easily accessible on a smartphone or tablet. Additionally, Grum allows users to schedule posts, captions and comments in advance, making it easy to create a stunning editorial strategy without major headaches.

3. Owlmetrics

There is a reason 78 percent of marketers surveyed in one study said that data was essential to their work. The best marketing teams are those that are able to quickly collect, analyze and react to data. Owlmetrics helps marketing teams do just that, thanks to a robust Instagram analytics platform.

The tool is capable of analyzing Instagram performance with regard to follower growth and post (including Instagram Stories) engagement. Users can also determine the best time of day to post content…