10 Ways to Use Chatbots for Marketing and Sales

Chatbots have evolved significantly in recent times, thanks to the artificial intelligence (AI) and natural language processing (NLP) that powers them. They’re now extremely sophisticated and versatile tools that can help you automate a number of your business processes.

Aside from being awesome for helping with customer care queries, AI-powered chatbots can be part of your marketing initiatives and help push your customers seamlessly through your sales funnel. Here are some ways chatbots can fit into your marketing strategy:

Offer your audience a personalized experience.

Having an interaction with someone who knows you by name can completely alter the nature of a conversation. Chatbots integrate with social media, gathering data about every single person with whom they interact.

When a user has a customer care inquiry, the chatbot can answer it accurately and take the conversation a step further by offering personalized shopping advice based on the customer’s purchase history and preferences.

Larger engagement capacity.

Chatbots are unique because they not only engage with your customers, they also retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. For example, let’s say you catch your audience’s attention with a video. While this video may be extremely engaging, once it ends, it doesn’t have much more to offer.

A chatbot can catch your audience’s attention and learn from the interaction, allowing it to send relevant information regarding your brand, products, and services. Essentially, it’s able to up-sell and cross-sell in a personalized, conversational, and engaging way.

Reach a wider audience.

Because chatbots are predominantly found on social media messaging platforms, they’re able to reach a virtually limitless audience. They can reach a new customer base for your brand by tapping into new demographics, and they can be integrated across multiple messaging applications, thus making you more readily available to help your customers. This, in turn, opens new opportunities for you to increase sales.

Gather and analyze customer feedback and data.

Your chatbot offers the perfect opportunity for you to gather feedback from your customers. Unless there’s an incentive to do so, people don’t want to spend their time completing surveys. A chatbot softens the approach to gathering feedback by naturally introducing questions their conversations.

Additionally, with the right machine learning tools, your…