Twitter is one of the many social media platforms that allow businesses to market and advertise itself without the use of additional manpower or expensive resources. The concept around Twitter is that you tweet with a limited character count of 140 which forces you to think about your tweet.
You then put some #hashtags into your tweets, which simply work as tags grouping together tweets containing the same thought. As a registered user, you are allowed to retweet, share, and follow numerous sites which could gain you new followers as well.
But no one follows me
For your business to gain popularity on Twitter, you have followed different social media marketing strategies. You followed the other businesses and possible field influencers. You retweeted numerous tweets and even posted some of your own with numerous hashtags as well.
But when you look at your profile again, it seems that the number of your followers are way lower than those whom you are following. You start to question why actors with scandals have greater number of followers and you begin to plan a scandal of your own…. besides, good or bad, publicity is still publicity, right?
But are you sure you are doing the right thing? What might be the problem? Here are the 12 mistakes you shouldn’t make on Twitter if you want more followers.
1. Late night tweeter
The main goal of tweeting and having followers retweet your post relies greatly on the time it was posted. No wise businessman posts at night since the people responsible for liking and retweeting are already asleep.
2. What hashtags?
You do not include hashtags in your tweet or you put too much hashtags in your tweet, either way this won’t get you anywhere. Hashtags create a higher visibility rate on Twitter. Apparently, Offerpop reveals that among all the hashtag users, more than 70% of the people use hashtags posting through their mobile phones compared to only 30% of those using hashtags on their computers. Hashtags help increase your popularity in Twitter but make sure to limit it to two hashtags per tweet.
3. You are an egg
As an active Twitter user, you should be responsible in fixing your profile including your display picture or company logo. No one would follow a user who does not even bother to fix their own profile.
4. Lengthy tweets
Twitter has a limited number of characters per post since it is designed for people on-the-go. If your tweets are too long, users tend to skip through it. Go for short but meaty tweets. According to Social Media Examiner, shorter tweets get 17% higher engagement from other users. Short tweets allow room for conversations, and a greater audience for retweeting and commenting.
5. You don’t ask for retweets
Usually, people do not go for users asking for retweets. However, for business brands, there is no excuse to be shy or hesitant about…
