After over a decade into the world of Social Media and business owners still have a hard time allocating funds to marketing and advertising on the Social sites. Traditional marketing is their “go-to” and spending over $10,000 a year on postcard mailers keeps them in their marketing comfort zone.
This is a mistake. Social Media has grown and even with all the controversy surrounding some of the sites it is still the most affordable and effective way to reach a large amount of people.
With traditional postcard marketing it is easy to see that it worked, the consumer gets the postcard in the mail on Wednesday and they call on Thursday to schedule their appointment. While Social Media doesn’t usually show these direct results, it is providing a return on the investment.
A strong Social Media marketing and advertising strategy done properly is helping your business generate leads and make sales, here are 4 reasons how it is facilitating results.
1. Engagement
The ultimate goal of Social Media, this is the entire point of Social sites. Interacting with others and connecting with others. Having users see your content, like it, share it, or comment on it is the goal of the daily updates. The more people that see your post and engage with it the more people are aware of your business, who you…
