While we are often introduced to new and shiny marketing technologies, webinars are still great ways to interact with our audiences.
They help you build relationships, teach, and discover and drill down on your audience’s wants, needs, objections, and problems.
But the thought of producing webinars can be overwhelming if you don’t have experience with them, and gaining that experience might cause performance anxiety and confusion about the technology you should use.
How can we get started, overcome technical obstacles, and host our webinars with confidence?
First, forget the word “webinar”
The word “webinar” can overcomplicate the platform and discourage you from trying one!
A webinar is actually similar to a Skype or FaceTime call with friends and family.
You’ll apply the same principles whether you’re using Google Hangouts, GoToWebinar, Zoom, Free Conference Call, or any other service provider.
To get started, you need:
- A reliable internet connection
- Webinar software
- An audience
Don’t worry about anything else until you’re ready to…