Author: Joe Lazauskas / Source: The Content Strategist
Content marketing is in a crisis.
Once you sign up for a few brand newsletters, you get pounded with the same generic how-to articles. How to Use Social Media to Boost Your Small Business. How to Make Your Team More Productive. How to Save Money for Your Kid’s Future. And, most ironically, How to Deal With Email Overload.
The onslaught of the status quo drives us crazy because, deep down, we all know this strategy doesn’t work. The best stories take risks. They suck us in, keep us on the edge of our seats, and illuminate…
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