Author: Jessica Davis / Source: Business 2 Community
Personal branding as a concept is yet to shatter search records. In other words, it’s never really been a trend or area of elevated interest. In fact, even the magazine that introduced the term, Fast Company, expressed doubts over personal branding being a thing back in 2005. But fast-forward to today, and you find social media influencers who are earning anywhere between $2000 to $200,000 per social media post/video, only because they have powerful personal brands.
As an entrepreneur, executive or small business owner, you can capitalize on the fact that many of your peers are yet to embrace personal branding. You can build a striking personal brand on Facebook both to represent your brand and increase your value in the social sphere. Here’s how.
1. Curate important news, updates and discoveries with your personal comments
Whether you’re curating paintings for an exhibit or curating links for your Facebook page, content curation is an art. Executed by an expert, it can help you build important connections, establish expertise in your niche and garner attention for your business. Here’s how you can curate content to experience various benefits.
- Using a content curation app such as DrumUp, setup RSS feeds of the best blogs/news agencies in your industry. Also set-up keywords worth watching.
- Review the posts curated by the app each day and schedule/save those that you find worth sharing with your followers.
- Add personal comments or an introduction to anything that you choose to schedule. Personal branding demands some amount of thought-leadership that you can create by voicing your opinions.
- Mix-in your personality by including fun GIFs and emojis to the curated content.
2. Publish beautiful visuals of graphics-worthy objects and experiences
We’ve all witnessed the power of visually represented concepts. In today’s world of constantly dwindling attention spans, visuals become an inevitable part of your branding strategy. Further, Buzzsumo once proved that Facebook…
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