The end of the year is quickly approaching — the holiday season is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention to your brand, provided you do it right. You either take full advantage of the opportunity or your competitors will.
It’s a constantly changing landscape, and it’s time to start laying out your social media marketing strategy for the approaching year. In order to be successful, you need to know what the latest trends are. Staying ahead of the curve will put you in a much better position to capitalize as we head into 2018. Here are four social media trends you need to start focusing on immediately.
1. Chatbots have arrived. You need to master them.
If you aren’t familiar with chatbots, you need to learn how this technology can greatly benefit your social media marketing. Customer service has transitioned to phone calls and emails to social media. Consumers demand instant replies to their questions and concerns, and they now turn to social media any time they want something.
The sooner you can reply, the better, as you satisfy the desire for instant gratification. Chatbots allow you to interact instantly, which is why Facebook Messenger bots especially are becoming so popular. Setting one up is fairly simple and you can do it for free.
“Social media is the hub for customer interaction, and it’s becoming necessary for every business to acknowledge this, even service based businesses. The most attractive aspect of utilizing a chatbot is the ability to provide instant engagement that feels personal. Chatbots are there for your customers around the clock,” says James Memije, founder of AccuServ Heating & Air…
