If your marketing well has run dry, try these basic ideas – they still work like a charm to bring in more site visitors.
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The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
Never depend on only one or two channels when driving web traffic to your site. Justin Bridegan of MarketingSherpa writes: “It’s always best to have a variety of traffic sources. This minimizes the risk of your website being decimated if your main traffic source dries up.”
With that in mind, let’s dig into five ways you can drive traffic to your site.
Affiliate Marketing
This doesn’t just mean you should become an Amazon Associate or ClickBank affiliate and use that status to drive traffic to your independently owned website. Instead, you should start your own affiliate program, where you partner up with people who’ll promote your product or service—generating revenue for both of you and building your email list in the process.
How exactly do you go about finding an affiliate and convincing them to promote your product? All you need to do is set up a page on your website that explains the benefits of promoting your product. In addition to detailing how big of a cut they’ll get from each sale, you’ll also explain how they’ll benefit from being associated with your brand. Include a sign-up form to make it simple for them to contact you. Then, promote the page to individuals and a wider audience in a targeted niche.
Co-Registration
This traffic generation strategy has to do with online advertising. It’s a process for collecting subscribers by co-advertising along with other site owners or companies collecting opt-in subscribers. Here’s how it works: When the user opts in to receive an offer from the other participant(s), they’re given the option to subscribe to your information as well.
Co-registration allows you to target a specific demographic or customer subset. Depending on whom you partner with, co-registration can be less expensive than other types of marketing. Also, with co-registration, building your email list doesn’t depend…
