If we’ve learned anything from online marketing and running a business on the internet, it’s that there are always new and exciting ways to make money online.
Not only are there different traffic sources to benefit from, offers to promote, and many different ways to monetize the content on our sites – there are also many ways to replicate, split test and tweak such campaigns and money making methods as well.
With all of this in mind, one of the best ways to continue to find success online and improve profits month after month is to study other case studies and reports from competitors and big name brands who have already gone through the process.
There are two big reasons why this is a must for everyone to pay attention to:
- Oftentimes, companies with a lot of money to burn will release case studies and reports to gain more exposure for their branding. In most cases, they’ve likely spent hundreds of thousands of dollars, or sometimes even millions, on their data reports and case studies. This makes for an excellent and free opportunity for you to learn and benefit from their money.
- The other reason is that it’s way too fast and easy to run a quick split test of your own. This applies to nearly all traffic sources and ad campaigns. If you read a quick report and see that the color green works better than blue, try it out! After a day or two, you should have a whole new data set from your own site or campaigns.
In addition to the two points of discussion above, it’s also important to remember that it’s YOU against the WORLD. There are currently more than a billion active websites and blogs on the internet today – all of which are creating content. This means the competition for your site to rank and reach new audiences is growing harder daily.
To help with this process, we’ve listed five excellent tutorials, case studies and reference guides to help you increase earnings, traffic, and conversion in 2019. Enjoy!
510,435 emails with 42.16% average open rate. Here’s what I’ve learned!
Starting a website or blog from scratch is always going to be tough. The same can be said about starting a newsletter that focuses on internet marketing and the latest trends affecting affiliate marketers, bloggers, and entrepreneurs in the world today.
WhatTheAff.co is a daily newsletter that has accomplished just that.
Not only have they drastically grown in subscriber count over the past year but they’ve also done a great job at keeping the quality of their content super high as well.
Knowing all of this, it would be quite interesting to see what type of results and open rates they are seeing with their mailings.
Interestingly enough, WhatTheAff actually just released a full case study of this on their site, and they went on to say “So, from for 500k+ emails, I learned a thing or two about how to create and send stuff people open. The >42% average open rate is not too shabby, is it?” – now that’s a lot of emails, but even crazier is the open rate!
Be sure to check out this write up to see what actionable tips and advice Manu offers to those looking to also increase their email marketing efforts.
How Zappos uses social media networking
Zappos is one of the largest and most successful businesses in the world today, that can thank social media and customer engagement for their success. In short, Zappos sells shoes online. However, what made them stand out from the crowd and gain new customers, was not only how they connected with customers, but also how they engaged with other brands and media mentions as well.
As pointed out in this social media case study from Famoid.com, Zappos not only put in…
CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.