With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals.
For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World over the past 3 years. That’s 392 speakers in all!
We’ve been publishing lists like this for years and with the help of Traackr for assessing topical influence, relevance, resonance and reach, I think we have another great group of content marketing smarties for you to follow.
Please don’t confuse a list like this on one topical dimension and three sorting criteria as the same thing as developing an influencer list for a marketing program. That requires deeper topic distillation, customer insight, influencer audience analysis, content stage to influencer mapping and customization based on goals, channel, competition, resources and timeframe. You can tell I’m a consultant, can’t you?!
One big change for this particular content marketing influencer list is that I decided to focus on the top women in content marketing. Outside of the obvious, one of my main motivations for this emphasis is that there isn’t a marketing conference operating today that isn’t scrambling to find more women to speak. I hope this list helps organizers connect with some great talent.
Ranking criteria is based on “content marketing” using a mix of topical relevance, resonance / engagement on the topic with the audience and reach, or network size. According to Traackr….
The “Most Engaging Influencer” Award (for men and women combined) goes to:
Ann Handley @marketingprofs
Chief Content Officer
MarketingProfs
Here are the remaining 49 Influential Women in Content Marketing:
Carla Johnson @carlajohnson
Keynote Speaker, Author, Storyteller and Creative Explorer
Type A Communications
Erika Heald @sferika
Marketing Consultant
Erika Heald Consulting
Pam Didner @pamdidner
Senior Marketing Consultant, Author, Speaker
Relentless Pursuit
Rachel Parker @rachparker
Content Marketing Consultant
Resonance Content Marketing
Donna Moritz @sociallysorted
Digital Content Strategist, Social Media Trainer, Visual Storyteller, Visual Content Strategy
Socially Sorted
Gini Dietrich @ginidietrich
Chief Executive Officer
Arment Dietrich, Inc.
Cathy McPhillips @cmcphillips
Vice President of Marketing
Content Marketing Institute
Melanie Deziel @mdeziel
Brand Strategy Consultant and Speaker
Mdeziel Media
Mari Smith @marismith
Keynote Speaker, Author, Facebook Trainer, Social Media Evangelist
Mari Smith Social Media Speaker & Consultant
Heidi Cohen @heidicohen
Chief Content Officer
Actionable Marketing Guide
Deirdre Breakenridge @dbreakenridge
CEO
Pure Performance Communications
Peg Sieren Miller @pegmiller
Vice President Marketing
Tax Guard
Michele Linn @michelelinn
Vice President of Content
Content Marketing Institute
Andrea Fryrear @andreafryrear
Editor in Chief
The Agile Marketer
Jennifer Gregory @byjengregory
Freelance Content Marketing Writer and Strategist
Ardath Albee @ardath421
CEO & B2B Marketing Strategist
Marketing Interactions
Ashley Zeckman @azeckman
Director of Agency Marketing
TopRank® Marketing
Maureen Jann @maureenonpoint
Managing Director
SuperDeluxe Marketing
Berrak Sarikaya @berrakbiz
Founder
Amplify Your Biz LLC
Val Swisher @valswisher
Founder & CEO
Content Rules, Inc.
Pamela Muldoon @pamelamuldoon
Campaign and Content Strategist
The Pedowitz…
