If you’ve ever been to Disneyland, then you have probably had the misfortune of experiencing the ride It’s a Small World. While it may have taken you days of agony and despair to remove that oddly catchy tune from your head, the message behind the music is so true.
The rise of the computerized world.
With the rise of the internet, email, and social media, the world is getting smaller and smaller. This while simultaneously being filled with a relentless stream of new and distracting content that makes it difficult for the modern marketer to gain any real relevance.
Grow your content marketing.
If you have been struggling to grow your content marketing campaigns due to the overabundance of competition, then it is time to try something a little bit different. Growth-hacking is a relatively new term for a set of tactics and techniques. These tactics give you a map for supercharging your content marketing growth and expanding your reach to new levels.
If you are interested in rapidly boosting the growth of your content marketing campaign, then the following 6 growth hacks will equip you with everything you need. You’ll quickly gain the know-how to improve your campaigns in exciting and sometimes counterintuitive ways.
1. A/B test headlines to optimize click throughs.
Your headline is the most essential part of your content marketing campaigns. Without fully optimized headlines, you can’t have the greatest and most viral worthy content in the world. No one will ever be interested enough to take the time to read it.
This makes it absolutely essential that you A/B test headlines for every single article and analyze your testing results before publishing or promoting it.
The company Upworthy, who regularly creates some of the most viral content on the web mandates that all of their writers test at least 25 headline variations through creative social media posts before they are allowed to publish new content.
Once a winner is found, and a winner is almost always found, they then…