The holiday season can be one of the most profitable times of a year for businesses. People have their wallets open and they are ready to buy thanks to a combination of end-of-year bonuses, the generous gift-giving spirit, and some of the best sales of the year.
For businesses it is a time of profit, but also competition because everyone knows this is a time when customers are ready to spend.
You can give yourself a competitive advantage with the right social media marketing campaigns, especially when it comes to Facebook advertising. In this post, we’ll go over six tips to create holiday ads that convert on Facebook, setting you apart from the competition.
1. Have a different ad for each big sales event
Even though each holiday is lumped into the “holiday season,” you want to create ads for each individual event within said season. Black Friday and Cyber Monday, for example, should each have their own unique sets of ads.
Even if you’re using the same images and offers, switching up the copy to be event-specific will help you increase conversion rates. “Get three months half off for Black Friday” sounds a lot better than “Get three months half off, just sign up by next week.” It increases urgency, and when users are creating lists of what they want to blow their budget on, you want to be on that list.
When advertising sales after Black Friday, make sure users know they’re still getting a good deal. It’s still the gift-giving season, after all, and the idea of getting just as good of a deal after Black Friday can be intoxicating.
2. Create a sense of urgency
Everyone loves the gift giving season, but the pressure surrounding it… not so much. Still, brands can use this to their advantage by creating a sense of urgency.
Make it clear that you only have a limited number of deals to hand out on Black Friday with ad text like “This deal is so good, we can only offer it to the first 100 customers who convert.” Remind your audience that they don’t want to miss a gift for a single day of Hanukkah and that they’re running out of time with a “Today is the last day to order to guarantee delivery by the start of Hanukkah.”
Urgency always sells, and it can be especially effective around the holidays.
3. Utilize retargeting as much as possible
Retargeting allows you to reach out to customers who you know are already interested in what you have to offer, and that’s a particularly big advantage come the holidays.
One strategy you can use to…
