Many new businesses and startups are making the decision to not promote their business to baby boomers. As a result, they are missing out on an opportunity to reach an audience of more than 76 million people in the U.S. alone.
Whenever we hear the term baby boomers, our minds immediately think of grandmas and grandpas living in retirement. But it’s actually quite the opposite. According to studies, many baby boomers are now launching startups and becoming entrepreneurs instead of retiring. In fact, 23 percent of entrepreneurs in 2014 were older than 55. This is exactly why B2B marketers should have a content marketing strategy targeting baby boomers. They are your ideal customers.
If you don’t already have a marketing plan for baby boomers, we have a few tips that will help you get started.
1. Use proper formatting.
Whether you’re marketing to baby boomers or teenagers, your content should always have proper formatting that’s suitable for each audience. You need to pay special attention to your content design when your audience is baby boomers.
The font size is the first thing that you need to focus on when creating your content. Majority of baby boomers now prefer smartphones and tablets over laptops. According to an AARP study, 73 percent of people age 50-59 and 54 percent of people age 60-69 own a smartphone.
You need to pay close attention to how your content and text appear on mobile devices. Make sure to use the right font size to make your content easier to read across all devices.
2. Avoid abbreviations.
Baby boomers are an experienced crowd. But you shouldn’t assume they know everything. When using abbreviations and tech terms in your content, you should at least consider explaining those abbreviations to ensure your audience fully understands your…
