If you haven’t noticed, Social Media is mainstream. The fun little sites for teens to share funny memes and keep in touch with friends is now a staple of life.
Businesses who understand the power of Social Sites leverage the marketing and advertising opportunities to their advantage. If you are still not sure Social Media is worth your budget, here are a 8 more reasons you need to be using Social Media to market and advertise your business.
1. A Lot of People Use It
3.196 billion people globally use Social Media, equaling 42% penetration. Over 80% of all Americans have a Social Media account.
2. It Influences Purchases Online & Offline
In 2015 Facebook influenced 52% of consumers’ online AND offline purchases. Not only are Social updates and ads sending traffic to websites, brick-and-mortar businesses seen an increase in traffic and sales.
3. Consumers Spend More
Studies have shown that when companies engage with and respond to customers on Social Media those customers can spend 20% to 40% more with that business. It’s no coincidence that 41% of Americans say it’s important that…
