Conducting a social media audit is a key part of a social media marketing plan. This assesses how well your current social media use works for you.
There are a number of different steps involved in this process, so we have put together a social media audit template to help you conduct your first (or second, or third…) one more efficiently.
To use the template, simply click the Download button
in the upper right-hand corner.
To use the template, simply click File in the upper left-hand corner,
then select Make a copy from the drop-down menu.
We’ve also put together this six-step guide on how to execute a social media marketing audit.
What is a social media audit?
A social media audit is a regular examination of social channels that represent your brand.
The purpose is to ensure that each of your profiles are on brand and functioning correctly, identify and shut down any rogue or abandoned accounts, and ensure that you’re using the channels that make the most sense for your brand.
A 6-step guide to conducting a social media audit
Step 1: Create a social media audit spreadsheet
Your social media audit needs a home, which is why you need a spreadsheet. As you go through these six steps, you’ll see that the spreadsheet will start automatically adding new columns.
To start, create a column for each social network, URL to your profile on that social network, and owner. The “Owner” field may seem superfluous, but it’s actually really important to keep track of this information—it allows you to know who owns the password and who is in charge of posting and engaging with followers on that social profile.
Step 2: Go on a search for your social presence on Google
Go to Google and…