Opinions expressed by Entrepreneur contributors are their own.
Lately, AI-powered marketing has been a buzzword across the world. And while the whole marketing world is talking about it, a recent study finds that AI adoption in marketing is limited by marketers. Why? Because it is still quite new within the marketing landscapes and in all the buzzing excitement, many marketers are still suspicious of it.
Here we will break down the misconceptions many marketers have that keep them from adopting artificial intelligence to enhance every step of their customer journey.
1. It will kill marketer’s job.
No, on the contrary, it will enhance it. What a customer expects from businesses these days is personalization. They want every interaction with brands to be more personalized. To get there, AI is a must. By harnessing the power of artificial intelligence, marketers can deliver fast, personalized service to their shoppers, taking their shopping experience to whole new level. But AI won’t work on its own. Crafting marketing strategies and the right messages for every customer will still be the marketers’ job. So, instead of killing jobs as some anticipate, what’s more plausible is marketers working alongside AI, which will help them achieve unprecedented levels of personalization and deliver the most immersive and seamless experiences for the consumers. Just like AI won’t kill tech jobs, it won’t kill marketer jobs either — machines will always need humans.
AI-powered tools are not the replacement for marketers but can help CMOs take their marketing to another level.
2. You…
