With 1.45 billion daily active users and counting, understanding Facebook’s demographics is critical to reaching your audience.
And despite the controversy surrounding Facebook in the first half of 2018, the platform’s users just can’t quit. Even if they want to. For the most part, revelations about Russian meddling and Cambridge Analytica’s data abuse were taken in stride. In fact, in its first quarter 2018 earnings report, Facebook revealed that its user numbers have gone up.
When it comes to social media marketing, including Facebook in your strategy is a no brainer.
26+ Facebook demographics that you need to know in 2018
There are over 2 billion monthly active users on Facebook
As of March 31, 2018, Facebook reports that it has 2.2 billion monthly active users on its site. That’s up from the 1.74 billion monthly active users reported in the last quarter of 2017.
A majority of Americans of all ages have accounts
With the exception of people over the age of 65, more than half of Americans in every age group say they are on Facebook. Aside from YouTube, no other social channel has such a broad take-up range across age groups.
In the United States, Facebook is most popular with millennials
This is good news for marketers, since this 25 to 34-year-old age range is often their target audience. The same poll found that 82 percent of 18 to 29-year-olds and 79 percent of 30 to 49-years olds have Facebook accounts.
Most adults log on to Facebook every day
Approximately two-in-three U.S. adults (68 percent) say that they are Facebook users, and roughly three-quarters of those users access Facebook on a daily basis.
On average, people check in 8 times a day
In fact, Pew Research found that Facebook users access the platform more often than users of any other social network. Knowing this, you may want to refresh your Facebook content more frequently than you may with other social channels.
You’re going to also want to know how the Facebook algorithm works, and how you can make it work for you.
Teenagers still think Facebook is “for old people”
A recent survey from Forrester Research found that 34 percent of online U.S. teenagers think that Facebook is “for old people.” But while they may feel Facebook is the oldie network, they’re still using it: 76 percent of 12 to 17 year olds use the platform.
Most parents are “friends” with their teenage children
More than 80 percent of parents on Facebook say they are friends with their teenagers on the network. Interestingly, only 33 percent of adults say they follow their teens on Twitter. In fact, 82 percent of adults say they are not friends with their teenagers on any other site.
Seniors use Facebook the least, but more are joining
Only approximately four-in-ten people 65 and older in the U.S. use Facebook. While they’re the smallest demographic group in the U.S., they’ve doubled in size since 2012.
They’re more likely to…
