Where does your target audience hang out?
For many businesses, the answer to this question is simple: social media.
Over the past decade, social media channels have transformed how businesses communicate with their audiences because these platforms offer direct ways for you to market your brand, and also provide instant feedback.
But with so much fierce competition, businesses have realized that there is no such thing as time off, and in fact, companies that cannot respond to customer inquiries at all hours of the night will fall behind companies that have made provisions to remain online 24/7.
So what happens to small businesses that can’t afford to do that?
Enter the chatbot, an AI-driven solution that provides multiple benefits on social media channels for your business.
Chatbots are computer programs that can hold a conversation with a user, answer questions, and even make recommendations on products and services. Some have become so sophisticated that users find it hard to believe that they are not talking to a real person.
Let’s take a look at the benefits of chatbots, and also dive into some of the drawbacks of this technology.
Chatbots Can Personalize Your Social Media Channel
Automated marketing on social media has always lacked that personal, human touch that customers crave as part of their experience with your company.
But that is rapidly changing as chatbot technology develops to such an extent that the bots are able to sift through thousands of responses and cues based on natural language software.
This is allowing brands to create their own social ordering platforms where users can order products through the use of chatbot.
Pizza Hut, which dominates the fast-food pizza market, recently introduced a chatbot that is accessible through Twitter or Facebook Messenger.
Customers can place orders for pizza and other items through the chatbot, and the chatbot stores previous ordering information, so that the next time a customer visits, he or she can type in the word ‘reorder,’ and the chatbot will display the past three orders, simplifying the process.
Not only does the chatbot provide interaction that feels personal and very non-robotic, but it also saves customers from having to type information online. Customers also don’t have to worry about being placed on hold when they try to make a phone order.
Chatbots…
