Article posted on Triple Lift
Is your brand socializing with content you’d rather not be on Social?
More than 100 brands are pulling ads from Facebook and are boycotting the platform for allowing the spread of hate speech and misinformation via their content moderation practices.
Small businesses in addition to goliaths like Coca-cola, Honda, and Unilever have pulled their dollars with the sentiment that this is no longer just a brand safety issue, but a moral and societal safety issue. If you’re a Marketer looking to allocate dollars with confidence, TripleLift can help.
The grass is greener, and cleaner with a trusted SSP partner.
TripleLift offers tools to help Marketers make decisions that align with their brand’s ethos, messaging, and as always: performance goals. Our 100% direct relationships with our massive publisher network means you don’t need to compromise scale and reach for quality.
- White glove supply and demand auditing
TripleLift has strict policies in place that ensure humans and technology audit all supply sources we work with, as well as your creative assets for flawless delivery.
- Pre-bid fraud scan
TripleLift works with WhiteOps to scan every impression pre-bid. If there is a chance the impression is fraudulent, we don’t even send the request to the DSP, killing off fraud before you have a chance to bid on it.
- All misinformation sites removed >>> READ MORE HERE
CEO & Managing Partner Trajectory Capital. Lifetime serial entrepreneur, CEO, Board Member, mentor, advisor and investor. Obsessed with the infinite realm of possibility in the disruptive innovation driving global digital transformation in tech, digital media & advertising, cloud-based infrastructure, artificial intelligence, and the blockchain.