Every business owner wears too many hats. These days must also where a different superhero cape, as well. In the midst of the chaos, your mind may dream of other versions of you. Each duplicate you handles many of the tasks on your plate. That way, you can breathe, think strategically and maybe even take a day off.
What other versions of you exist?
These other versions of you do exist. They live in marketing automation software. Marketing automation has been available in some form for the last couple of years. However, the industry now focuses on the specific strategies and tools to automate intelligently. As a result, you’ll be able to focus on high-level strategy instead of time-consuming tasks. So much of your business will now be taken care of while you work elsewhere.
Here are some ways to intelligently automate the marketing component of your business. These include organizing your marketing strategy, increasing team workflows and mastering social media schedules.
Automate your marketing calendar.
A great place to start this intelligent automation is with your marketing calendar. Keeping your calendar updated takes considerable time. Adding science and automation intelligence helps alleviate this strain.
For example CoSchedule, a cross-functional marketing calendar program, recently introduced ReQueue, the only social automation tool of its kind with built-in intelligence. This tool can react, recalibrate, and anticipate changes in your entire social schedule.
This calendar is unlike other social automation tools.
Unlike other social automation tools, ReQueue interacts with the rest of your social marketing calendar. It takes into account everything you’ve got scheduled before it takes any action. From there, it can determine when to promote your content by using machine learning to calculate optimal post times for your specific content. ReQueue then changes the schedule to align with these findings. In this way, the calendar can help you get the most mileage from your social messages by knowing when and where to reschedule those pieces of content that have already been posted.
There’s no telling how long it might take you to do the calculations that ReQueue can do in a matter of moments. Given the effort you put into creating and distributing marketing messages, getting the most bang for your existing content buck is a great money and time saver. That’s where science can really help the art of marketing.
Get yourself an on-demand marketing expert and fractional CMO.
Combining the human element with technology, marketing expert intelligence can give you the coverage you need for a strategic marketing plan — even if this type of strategy is not your core strength.
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