When writer’s block hits and I feel like my life lacks imagination and originality, I often mumble, “I’m just not a creative person.” I would think of creativity as something geniuses are born with. But Allen Gannett would beg to differ.

Allen is CEO and founder of TrackMaven and author of The Creative Curve, due out June 12. In his book, Allen shares insights into creativity, including research supporting the idea of “natural-born talent” as a myth. During a recent #CMWorld Twitter chat, Allen challenged us to think differently about creativity. Below are highlights of that chat.

In what ways can you train yourself to be more creative? Are there methods or exercises that can be done? How can you learn to be OK being a little uncomfortable?

A2: Set aside the time to do drawing and writing exercises coupled with creative brainstorming sessions. Music is also a great way to get the juices flowing. Find out ways to push yourself to think outside the box and make the creative process second nature! #CMWorld pic.twitter.com/2zcXvIMoEq

— Chris Klein (@Chrisssklein) June 5, 2018

A2: I am a very visual person. Anything I see in magazines, flyers, books, etc. that inspires me I rip out and put into a binder. This way when I need a creativity boost, I can refer back to something! #cmworld pic.twitter.com/AKojdgMSTs

— Kari Kennedy (@Karikennedy_28)