More link data. Fresher link data. Faster link data.
Today, I’m delighted to share that after eons of hard work, blood, sweat, tears, and love, Moz is taking a major step forward on our commitment to provide the best SEO tools money can buy.
We’ve rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It’s bigger, fresher, and much, much faster than our legacy link tech. And we’re just getting started! The best way to quickly understand the potential power of our revolutionary new link tech is to play with the beta of our Link Explorer.
Introducing Link Explorer, the newest addition to the Moz toolset!
We’ve heard your frustrations with Open Site Explorer and we know that you want more from Moz and your link building tools. OSE has done more than put in its time. Groundbreaking when it launched in 2008, it’s worked long and hard to bring link data to the masses. It deserves the honor of a graceful retirement.
OSE represents our past; the new Link Explorer is our fast, innovative, ambitious future.
Here are some of my favorite things about the Link Explorer beta:
- It’s 20x larger and 30x fresher than OSE (RIP)
- Despite its huge index size, the app is lightning fast! I can’t stand waiting so this might be my number-one fav improvement.
- We’re introducing Link Tracking Lists to make managing your link building efforts a breeze. Sometimes the simple things make the biggest difference, like when they started making vans with doors on each side. You’ll never go back.
- Link Explorer includes historic data, a painful gap in OSE. Studying your gained/lost linking domains is fast and easy.
- The new UX surfaces competitive insights much more quickly
- Increases the size and freshness of the index improved the quality of Domain Authority and Spam Score. Voilà.
All this, and we’re only in beta.
Here’s a deeper dive into my favorites:
#1: The sheer size, quality, and speed of it all
We’re committed to data quality. Here are some ways that shows up in the Moz tools:
- When we collect rankings, we evaluate the natural first page of rankings to ensure that the placement and content of featured snippets and other SERP features are correctly situated (as can happen when ranking are collected in 50- or 100-page batches). This is more expensive, but we think the tradeoff is worth it.
- We were the first to build a hybrid search volume model using clickstream data. We still believe our model is the most accurate.
- Our SERP corpus, which powers Keywords by Site, is completely refreshed every two weeks. We actively update up to 15 million of the keywords each month to remove keywords that are no longer being searched and replace them with trending keywords and terms. This helps keep our keyword data…
