Sue Brown-Moore knows what makes an encapsulating, steamy romance story. She’s dominated the romance publishing space on social media, as both an influencer and tastemaker, since 2010 with her review and promotion blog, GraveTells Romance.
Award-winning blog GraveTells brings diverse and creative romance book recommendations across a host of social platforms. Capturing the attention of an audience that spans the breadth of the romance publishing industry, from at-home readers to aspiring authors, to notable publishers and publicists.
When Sue isn’t reviewing romance novels, she works as a freelance editor, helping publishers and indie authors fine-tune in-progress romance manuscripts and sharing helpful tips and advice on writing.
We asked Sue why she chose Agorapulse to help her spread the love of romance.
Social Outreach That Won’t Kill the Mood
During GraveTells’ formative years, Sue used a free entry-level Hootsuite account, as things were just starting to heat up. This was straightforward enough and served her purpose for the first couple of years in her blogging career.
However, as anyone who works with social media outreach knows, as the volume of content grows the time demands can soon grow as unwieldy, as untamed, as the heart of a young and feisty heiress in a room full of rugged bodyguards.
As GraveTells started to make waves in the romance world, Sue was spending up to 40 minutes per blog post formatting her social posts.
Sue explained the issues she was having with other tools,
“I found the [Hootsuite] interface to be messy, clunky, and restrictive. As I started spending more time pre-planning my social media outreach around blog posts and personal activities, I decided to invest in paid tools and did a solid round of in-depth product trials. I needed a service that would allow me to easily and quickly schedule posts across the social platforms I use most often—Facebook, Twitter, Instagram, and LinkedIn.”
Sue decided the top qualities of a social tool that would win over her heart were:
- Overall ease of use
- Good reporting features
- Dependability
- A clean, user-friendly interface
Sue took her time, carefully evaluating the different tools. Several made the list, including Sprout Social and CoSchedule, but only one would go on to conquer her affections.
Eventually answering that call was Agorapulse.
Every Love Story Needs a Hero
Sue had come across Agorapulse while working as part of the Barclay Publicity publicity team, so when she started trials to choose the tool for her personal brand and GraveTells, Agorapulse was a natural choice.
But the course of true love never did run…
