Author: Jennifer Kem / Source: Entrepreneur

Editor’s Note: In Tough Love Tuesday, we’re connecting side-hustling entrepreneurs with support, resources and advice from amazing experts. Sign up for our email newsletter to be notified about our Tuesday Facebook Lives and check back to our side hustle topic page for more helpful tips.

Below is an edited article syndicated from Jennifer Kem’s website. Jennifer was our guest for Tough Love Tuesday and discussed what makes a great brand and the four-part process in creating your stellar brand.

What does your brand language sound like?

Is it funny? How about informal? Maybe you use a no-nonsense kind of approach?

Whatever it is, the way you choose your words when you post on the ‘gram or when you’re running a Facebook ad can tell a visitor what kind of person you are and if you’re right/wrong for them. This is especially important as the majority of businesses are found online, and one of the ways people can “see” you is through your word choice and a great photo or two.

First impressions are super important after all.

According to Wikipedia, brand language is “is the body of words, phrases, and terms that an organization uses to describe its purpose or in reference to its products.” For example, Rihanna’s Fenty Beauty line uses a completely different brand language than its competitiors like Kylie Cosmetics, Estee Lauder, and MAC.

The key point is that you want to make sure your brand language stands out while defining your brand at the same time.

So, maybe you already started using your brand language of your company but you want to refine it even better. This is where knowing your brand archetypes comes in, and if you haven’t read…

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