The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound
Upsells are an important part of your autoresponder communication system that, if done correctly, will bring you more revenue than just your direct sales.
Upsells on a smaller level can easily be done on your shopping cart page before the customer gives the credit card information and closes the purchase. In this case, the upsell is positioned at the top of the page, visible to the customer as they land on that page. The customer can take a moment to look at what it is, decide to click the check box, and add it to the shopping cart or else say no. The purchase continues from there with filling out shipping and credit card information to complete the purchase.
One of the great ways to bring in more customers is giving speeches to customers who need your expertise in a certain area of business. Your talents can range from developing software programs or creating educational online courses to offering personal development coaching or building wonderful websites. People who’ve never given speeches before balk at the idea of doing so. Yet it’s really not that hard to do and will help your brand to do it.
When you’re offering your products and services online, one fairly simple way of generating even more income is to provide different upgrades or versions of the same product. This is commonly seen in software products. For instance, there may be add-ons that you can purchase, such as in IBM’s SPSS program, which comes as the basic version and then charges additional prices for several types of add-on components for your analysis needs.
If you’re selling copywriting books on your website, you can also sell connected four-week programs along with that book at the checkout point. This is considered an upsell when the products are connected to each other. The book purchased might be called How to Write Great Leads for Any…
