If you talk to most content marketers about their work, they’ll talk about it like they’re living in a scene from Field of Dreams. But I’m here to tell you: if you build it, they won’t (necessarily) come. That’s a myth of modern content marketing.
Even so, I believe in content marketing. I wrote a whole book about it, produce a podcast about it, and speak about it all over the world.
That’s why I want content marketing to work for you. More than that, I want it to work for you better than it ever has in the past.
And to do that, you have to understand the truth of content marketing: You can’t just build it. You need to research it, find an audience for it, build it, then promote it. Then, they’ll come. They’ll read. They’ll click.
How to Double Your Content Marketing Results
Join me on Tuesday, August 15, at 11:00 am PT / 2:00 pm ET, to learn how to double your content marketing results without breaking the bank by using my R5 Content Marketing Method. It’s based on my work with the world’s largest brands, and my team and I took these lessons and modified them for small and medium sized businesses.
Click here to join me:
Plus, if you’re one of the first people to sign up for the webinar, I’ll also send you a copy of my brand-new, not-yet-released ebook: Four Ways to Fix Your Broken Content Marketing: the Thoughtful Marketers’ Manual. What are you waiting for? It’s all free (and free stuff rules!).
Most Content Marketers Are Frustrated
According to a research report from Buzzsumo and Moz, in a randomly selected sample of 100,000 posts, over 50 percent had two or fewer Facebook interactions, and over 75 percent had zero external links.
No wonder content marketers want to pull their hair out—for the vast majority, nobody is interacting with…
