While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration.
This is not some fairytale story! Social media is the best way to reach out to audiences, including the ones who are probably interested in buying your products right now.
Authors turn to Twitter, Facebook, and Instagram to promote their newly released books. Fashion designers and fitness experts do the same for their products.
Why is Social Media So Lucrative?
Using social media for marketing is a cost-effective and a insightful strategy. The information collected from online interactions generates data points that DBAs can even use to create marketing databases.
This data can later help the data expert figure out which products perform better and which ones rake in more profit. Social media provides all marketers with a consolidated solution, containing a wide range of tools for promotions as well as collecting customer feedback.
There’s just one challenge – social media users do not like direct promotion.
Be Crafty and Smart About Promoting
Think of this: if you just went online and started “yelling” at people to buy your new product, no one would. Simply Tweeting “Buy our new product” will get no traction. Any Tweet without reactions, replies, and retweets are as good as non-existent.
Therefore, social media marketing needs to be tactful. Like all marketing platforms, Twitter has a range of tactics that do and do not work effectively. Focus your attention on trending topics, hashtags and keyword specific search trends to create your daily Tweet content.
Balance Out Your Posts
Studies show that the ideal seller writes about 70% –…
