Position yourself as an expert on a TV or radio show and you’re almost guaranteed to get leads.
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Excerpted from Make It Rain! by Areva Martin. Used with permission from Center Street, a division of Hachette Book Group, Inc.
It’s happening right in front of you every day. On network TV, broadcast radio, internet radio, podcasts, blogs and livestreams, guest experts are getting local and national exposure for their business and brands that they could never have afforded to reach with ads.
The smart ones — the rainmakers — are amplifying every single appearance by magnitudes across a vast web of influencers to reach thousands or millions more on social media.
What if you could get this kind of movie star visibility for your brand? How would you like to get your business or organization in front of millions of prospects?
With as little as a three-minute segment, an expert can persuade someone to vote for a candidate, shop at a local mall, move a government agency to change its policy, subscribe to a website, register for an event or show up for a march. What’s more, it can flood your business with new clients. The first time I came back to my office after making an appearance as a guest expert, piles of messages form new prospects were waiting for me, and because I’d talked passionately about my brand message on the show, they were already well-qualified leads.
You may not realize that a lot of the experts you see in the media are just like you. Most are not paid contributors. They don’t work for the network or a particular show in any capacity. They aren’t so famous that the executive producer from MSNBC has them on speed dial and calls them for every show.
In today’s 24/7 media, producers have to book so many guests, they have long since run through their own personal list of experts. They rely on referrals or pitches from publicists, bookers and the experts themselves to match the best expert with the news of the hour.
The beauty is, TV viewers have already opted in. You’re not forcing an ad into their line of sight. They’re expecting to like what you have to say. Out of all the stations they could watch, they’re watching this one. With so much competition, that’s more of a…
