Opinions expressed by Entrepreneur contributors are their own.

As a small business owner or entrepreneur, your goal when creating videos isn’t to go viral. Your goal when creating videos is to get them seen by the people who are most likely to hire you. That means that 100 views can actually be better than 100,000 views — so long as those 100 views are properly targeted.

In this episode of The Ambitious Life, Greg Rollett shares three ways that small business owners…