LinkedIn has added several new content options in the last year or so and there are so many more ways to post on LinkedIn than there used to be. Each one has advantages in helping you reach a specific audience. Once you know how to post on LinkedIn, you can choose the options that will bring the most value to your business or career.
Why Post on LinkedIn in the First Place?
LinkedIn is often seen as the introverted studious older brother of the social media world. But don’t let that unassuming exterior fool you! When people ask me why bother with LinkedIn, rather than the “shinier” platforms like Instagram, all I have to do is start telling stories from my own client acquisitions:
At least 60% of my revenue each year is directly or indirectly due to LinkedIn connections. It is the single platform that has the biggest impact on my bottom line.
And my results are not just luck. You have a higher chance of connecting with a decision maker on LinkedIn. In fact, 50% of college graduates use LinkedIn and tend to bring in a higher income than users of other social media platforms.
What about posting content specifically? Many LinkedIn users are there searching for relevant business information. In fact, for B2B content, LinkedIn delivers more than 50% of all total traffic. And since fewer active users post content, and more of them are there looking specifically to make business happen, your odds of getting an interested business prospect is much higher overall.
Even for more traditional brands, Forbes is predicting that LinkedIn will continue to grow as the no-nonsense social media platform to go to!
Personal LinkedIn Profiles
The most familiar area on LinkedIn is probably the personal posts. Just like your newsfeed on Facebook or Twitter, you can post updates and content here. There are some differences between LinkedIn and these other platforms though. Experiment and try all the different post types to see what works best for you!
Text based posts
First of all, you can write a lot more in a post – up to 3000 characters. Don’t feel like you have to fill that up (that is as long as many blog posts), but you can take the time to explain a point fully and in detail.
This is true both for posts that you write natively, as well as ones that you schedule.
Be especially sure to take the time to proof-read and spellcheck your longer posts. I use Grammarly for this, but you could also write the post in a word processing tool and then copy and paste it into LinkedIn. Another option would be to write it in a spreadsheet and then bulk import it.
You might also want to experiment with using hashtags for your posts to help your content be found by the right people. Put these at the end of the post so that they help search without making a worse reading experience.
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