There are a number of options for marketing your app for free, as well as advertising on a small budget.
This story originally appeared on Bizness Apps
App owners who created an app to effectively communicate with their customers often struggle to promote their app and acquire loyal users. The goal is to provide customers with an exceptional experience, but if they don’t know about the app, they won’t be able to take advantage of its benefits. However, more often than not, small businesses don’t have sufficient budget for elaborate app promotion. So is it possible to acquire and engage users, as well as gain new customers, without having to spend a lot? Let’s review the possibilities:
1. Use the existing channels to the fullest
The first step in the lean promotion strategy should be tapping into the channels you already own. Use the existing opportunities to provide users with information about where they can download your app and how they can benefit from it. One option is to drive mobile app traffic from your website. Research shows that there is a correlation between the number of downloads of an app and the Google ranking of the company website behind the app. More precisely, the more popular the website is, the more traffic goes to the app from organic search. The actionable advice here is to make the app, and its download link featured throughout the website. Not just in the footer or awkwardly placed somewhere on the page as an afterthought. Take time to ensure consistent app branding across your web channels.
Similarly, email newsletters are a powerful channel for notifying your customers and subscribers about new opportunities to stay in touch with your business. Users now prefer to read emails on mobile devices, rather than desktop, as reported by Email Monday. Notifying users about your app via email and inviting them to communicate with your brand on mobile provides them with an even more convenient communication channel.
Effective promotion strategies combine offline and online channels. Think about this: customers prefer to use brand apps while shopping in the brick-and-mortar store, according to a BI report, for additional information and reviews. So feature the call-to-action to download the app in your establishment and your advertising materials, including business cards, flyers and posters. This is an excellent opportunity to deliver a better experience for your customers.
2. Discover the power of ASO
App store optimization is essential for driving organic downloads for your application. And for small business owners, mastering the art of ASO can help acquire more customers without having to spend on advertising budgets. ASO has become a discipline of its own, with numerous tips, tricks and best practices to enhance the…