As a Facebook community manager, you need to know how to comment on a Facebook Page as your Facebook Page. That valuable feature used to be limited to only when you were logged in as your Page. Now, you have several options to use throughout Facebook.

The key is to use these tools strategically. If you do, you can expand your reach and engagement, and develop a stronger brand voice.

Comment on a Facebook Page from Your Personal Profile

You may want to post and comment as your Facebook Page on your own Page. From time to time, however, you may want to reply to fans using your own profile.

A response from a person—rather than a brand—can help a business seem real and human. That approach may be best when you respond to someone who you know personally. It is also a great way to put a “face” behind a response.

Each post on your Page has a small icon at the bottom right. Here, you can immediately see the account you’re using to comment.

Click on the icon, and switch accounts in a second. That drop-down is post-specific, meaning you can choose to comment for a specific post as yourself without affecting other actions you may take on the Page.

comment as a page on Facebook

Your team can also use this approach for effective team collaboration. For example, you may want the business owner or CEO to jump in from their personal profile, so the response comes directly (and clearly) from them. Or you may want to add to a conversation from your personal standpoint—without your comment being associated directly with the brand.

Join a Facebook Group as Your Page

Another way to comment on a Facebook Page as your Page is through Groups.

Now, when you request to join a Facebook Group, you can either join as your personal profile or as your Page. (You can’t join a Group as both.)

In some cases, you may want group interactions to come from your Page rather than from you. Doing so can also help your Page get more visibility. When you request “Join Group” from within the Group, you can select which account you want to join with.

comment on Facebook as a page

You will only get this option from within the Group. It will not show up when you are on a list of Groups from a search. If you search a list of Groups, you can only join as your personal profile unless you click on the group title first to go into the Group itself.

comment on Facebook as a...