This story appears in the December 2017 issue of Entrepreneur. Subscribe »
For 2018 trends, we asked an expert on what entrepreneurs can expect this coming year in storytelling.
Understanding your audience matters. It always has, and it always will. In that way, storytelling never changes. But technology and consumer behavior are changing faster than most existing models can keep up with, and 2018 will be an extremely interesting time for entrepreneurs who are in the business of storytelling — or, frankly, who are just looking to tell stories about their business.
A lot of this is driven by new platforms, which are ever hungry for great stories to attract new users. This will be the year consumers discover how delightful augmented reality is, and how…
