Author: Murray Newlands / Source: Entrepreneur
If you own a business, you can’t afford to ignore chatbots. While often considered a simple customer service tool, these machines can now help businesses automate a huge variety of processes. They can also act as virtual assistants, giving back time to employees to focus on more important, revenue-generating activities. You need to know how to build a chatbot for your marketing campaign and how you can make the most of it.
Thanks to advancements in the artificial intelligence (AI) and natural language processing (NLP) that powers these machines, they’re now capable of undertaking a huge variety of tasks, making them an integral part of your various teams. With machine learning, they’re able to learn from the data they gather, thus allowing them to engage with your customers where they’re most likely to be: on social media messaging applications.
With that in mind, you can now integrate your chatbot into your social media advertising and digital marketing campaigns as a whole. Luckily, today, with the help of chatbot building solutions like ChattyPeople, you can create a chatbot in a matter of minutes, for free, without any prior programming experience whatsoever.
The platform comes with a visual interface and a powerful dashboard that gives you a 360-degree view of your audience. Moreover, these chatbots can be specifically designed to help with your online marketing campaigns by:
- Integrating with your social media profiles
- Providing a self-service option with a chance to upsell and cross-sell
- Sending personalized promotions, offers, and deals, on demand
- Monetizing your social media profiles by integrating with major payment systems
How to Build a Chatbot for Your Marketing Campaign
Simply building a chatbot is not enough to effectively implement it into your organization’s scheme. To create an efficient chatbot for your marketing campaign, you must remember to:
Set Measurable Goals
As with every marketing campaign, you need to establish what you want to achieve and when you want to achieve it, and the same goes for your chatbot. By implementing a chatbot into your marketing campaign, it’s important to have a vision for it. Know which part of your campaign you want your chatbot to focus on and design it once you have these measurable goals in mind.
Get to Know Your Audience
To capitalize on the use of a chatbot as part of your marketing campaign, you need to know who it will be communicating with. Get to know your audience so that your chatbot can establish the best tone of voice, which products to push, and of course, where to…
Peter Bordes Jr
Founder & Managing Partner Trajectory Ventures. Lifetime entrepreneur, CEO, Board Member, mentor, advisor and investor.
Obsessed with the infinite realm of possibility in disruptive innovation driving global digital transformation in technology, cloud-based infrastructure, artificial intelligence, data, DevOps, fintech, robotics, aerospace, blockchain and digital media and advertising.