In the interest of peace & understanding between India and Pakistan, contrarian creative entrepreneurs from each country have come together, with guests from across the intellectual spectrum including sportsmen, authors, musicians, policymakers from both sides of the border amongst others.
Ishtehari co-founder Umair Kazi from Pakistan and Foxymoron co-founder Suveer Bajaj from India are starring a new podcast titled 883 to Infinity, which is quantitatively the number of kilometers that lie between Bombay and Karachi, while qualitatively representing the perception gap between the two cities with a historical link. While the distance is technically finite, the proverbial divide makes it appear infinite. This initiative aims to kickstart a conversation that the younger generation from the two countries can resonate with.
“As a media professional and a father, I’m acutely aware of the role that media can play in defining how our future generations perceive the world around them,” said Kazi. “Pakistanis and Indians are unfortunately perceived in pretty stereotypical terms in each other’s countries. Over the last decade, Suveer and I have been having conversations about how our similarities and our differences, as regular human beings, need to be celebrated, rather than shunned by default.”
Kazi reflected that this is evident on some of the challenges faced as people of the subcontinent, whether its surviving WFH or how both Indians and Pakistanis are all lumped together as “brown” by the rest of the world. Kazi said that 883 to Infinity is both a great way to showcase tastes and cultures of both countries.
Titled “Train to Pakistan”, the first episode of 883 to Infinity sees both Kazi and Bajaj chat about their friendship, which takes its roots back a decade and their experiences after visiting India and Pakistan, respectively. This includes their lives in Karachi and Bombay, which share similarities in family values, tastes in food, and music amongst many other things.
An upcoming episode of 883 to Infinity will feature acclaimed observational comedians Junaid Akram and Cyrus Broacha on the role content and culture plays in bridging the perception gap between India and Pakistan. Produced by Mammoth Media, 883 to Infinity will release new episodes every Wednesday on leading audio streaming platforms, including YouTube, Facebook, SoundCloud, Apple Podcasts and Spotify.
Babar Khan Javed is an advertising reporter and can be reached on firstname.lastname@example.org with details about media, creative, and digital briefs, future projects, management changes, client wins or losses, and everything in between.