• Login
  • Register
  • Marketing
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Audience Strategy
Tech News, Magazine & Review WordPress Theme 2017
  • Marketing
    • All
    • SMS Marketing
    • In The News
    • Marketing Events
    • Case Studies
    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

    Essma Bengabsia

    Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

    Trending Tags

    • Digital Marketing
      • All
      • Performance Advertising
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • DPAA Digital Out of Home EVERYTHING
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      Why Amazon should enter into digital out of home advertising

      Why Amazon should enter into digital out of home advertising

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      TripleLift makes first ever acquisition of 1plusX data for $150 million

      cannabis programmatic advertising

      How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

      100 most valuable brands in the world in 2021

      100 most valuable brands in the world in 2021

      Can this company disrupt the entire digital out of home advertising industry?

      Can this company disrupt the entire digital out of home advertising industry?

      The next generation of facial recognition powered advertising

      The next generation of facial recognition powered advertising

      3 Market Research Platforms for Startups and Small Businesses

      3 Market Research Platforms for Startups and Small Businesses

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

        7 TikTok Statistics Marketers Need to Know in 2020

      • Content Marketing

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

        3 Ways to Create a More Consistent Brand Image

        3 Ways to Create a More Consistent Brand Image

        How Content Consolidation Can Help Boost Your SEO Rankings

        How Content Consolidation Can Help Boost Your SEO Rankings

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

        How to boost your video content

      • Audience Strategy
        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

        The death of third-party cookies may be a blessing for retailers

        The death of third-party cookies may be a blessing for retailers

        Daily Muslim

        YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

        An introductory guide to growth marketing

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Artificial intelligence powered ad tech platform Alfi NASDAQ:ALFI announces Pricing of $15.5 Million IPO

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Kubient hires digital advertising veteran from MediaMath and DoubleVerify Leon Zemel as Chief Product Officer

        Essma Bengabsia

        Essma Bengabsia calls out @BlackRock for Islamophobic acquiescence

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Viant NASDAQ:DSP IPO shares surge 90% in its first day as a public adtech company

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Beeswax Acquired by Comcast’s Ad Tech Arm FreeWheel

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Why Amazon should enter into digital out of home advertising

          Why Amazon should enter into digital out of home advertising

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          cannabis programmatic advertising

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          RESEARCH shows advertising executives are dramatically increasing the use of QR codes in DOOH Ad campaigns

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          Data marketplace Narrative launches Buyer Studio, a no-code app making buying data fast, easy, and cost-effective

          100 most valuable brands in the world in 2021

          100 most valuable brands in the world in 2021

          Can this company disrupt the entire digital out of home advertising industry?

          Can this company disrupt the entire digital out of home advertising industry?

          The next generation of facial recognition powered advertising

          The next generation of facial recognition powered advertising

          3 Market Research Platforms for Startups and Small Businesses

          3 Market Research Platforms for Startups and Small Businesses

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

            7 TikTok Statistics Marketers Need to Know in 2020

          • Content Marketing

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

            How to boost your video content

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

          No Result
          View All Result
          CollectiveAudience
          No Result
          View All Result

          Maxim: KBNT – Emerging Tech Player Seeks to Disrupt the $325B+ Digital Advertising Industry – Initiating with a Buy Rating, $10 PT

          mm by Audience Team
          December 1, 2020
          365
          SHARES
          401
          VIEWS
          Share on FacebookShare on Twitter


          Emerging Tech Player Seeks to Disrupt the $325B+ Digital Advertising Industry – Initiating with a Buy Rating, $10 PT

          Jack Vander Aarde | Equity Analyst
          Maxim Group

          SUMMARY:

          RelatedPosts

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

          • KBNT’s core offering, Audience Cloud, seeks to disrupt the $325B+ digital advertising market and address the industry’s current pain points.
          • In 2019, advertisers lost ~$42B to ad fraud, which is forecast to grow into a $100B problem by 2023, but Kubient has a potential game-changing solution called “KAI.”
          • We expect 2021 to mark a solid growth inflection year and anticipate 20%+ net income margins by 2022.
          • Solid balance sheet with minimal debt; we do not expect the company to require additional capital for at least the next 12 months.
          • KBNT is up ~43% QTD, but down ~36% since its Aug 2020 IPO; with shares trading at an EV/revenue multiple of 0.9x our 2022E revenue vs. peers at 5.6x, we initiate coverage with a Buy rating and price target of $10.

          DETAILS:

          Kubient seeks to disrupt the digital advertising industry. Audience Cloud is a cloud-based advertising platform and marketplace, which also involves KBNT’s software, artificial intelligence (AI), and algorithms. KBNT aims to fully address current industry problems such as fragmentation, lack of transparency, significant ad fraud, wasted ad spend, and latency issues that plague the market. Audience Cloud combines the traditionally separated functions of the demand-side platform (DSP), the supply-side platform (SSP), and the data management platform (DMP) into a single platform to drive increased return on advertising spend (ROAS) for advertisers and publishers.

          Near-term TAM opportunity tied to the $325B+ digital ad market. According to eMarketer estimates, 2019 worldwide digital ad spending totaled $325B+ and represented just over 50% of total media ad spend, which marked the first time in history that digital ad spend exceeded traditional ad spend. The digital ad market is projected to increase at a CAGR of 13%+ and reach $485B+ by the end of 2023.

          KBNT’s anti-fraud solution (KAI) targets the $40B+ digital ad fraud problem. According to Juniper Research, advertisers lost an estimated $42B to advertising fraud in 2019, and ad fraud is forecast to grow into a $100B problem by 2023. KBNT generated $1.3M of net revenue in 1Q20 from successful beta tests with two large enterprise clients for its high-margin KAI fraud detection platform. We also highlight that these two beta clients indicated that KAI was identifying and preventing ~30% more digital ad fraud than the clients’ current anti-fraud partners.

          We expect 2021 to mark a solid growth inflection year. We project 2021 revenue of $6.6M, up 211% y/y, and 2022 revenue of $17.4M, up 164% y/y. The business is highly scalable and should unlock significant operating leverage as revenue grows. We expect the company to achieve positive adjusted EBITDA of $4.9M in 2022 (~28% margin), based on our revenue projection of $17.4M. We also project 2022 net income of $4.6M and EPS of $0.53.

          Compelling valuation. KBNT shares currently trade at EV/revenue multiples of 2.4x and 0.9x our 2021 and 2022 estimates, respectively, which represents a significant discount to the peer average of 7.0x and 5.6x consensus 2021 and 2022 estimates, respectively. Our 12-month price target of $10 is based on our DCF analysis, which corresponds to an EV/revenue multiple of 4x our 2022 revenue estimate and represents a discount to the peer average. Given KBNT is an early-stage business with lower revenues and has yet to generate operating profits, we believe a discounted multiple is justified. Key assumptions within our DCF, include: 1) a 9-year revenue CAGR of 93%; 2) a long-term adjusted EBITDA margin of ~60%; 3) a terminal FCF multiple of 12x; 4) a WACC of 16%; and 5) a higher share count.

           

          Audience Team
          Website | + posts

          The digital audience insights you need to build, manage and market to your digital audiences.

          • Audience Team
            https://collectiveaudience.co/author/oneqube-team/
            How to Use Content and Social to Promote Your Small Business
          • Audience Team
            https://collectiveaudience.co/author/oneqube-team/
            This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies
          • Audience Team
            https://collectiveaudience.co/author/oneqube-team/
            New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers
          • Audience Team
            https://collectiveaudience.co/author/oneqube-team/
            Beyond PageSpeed Insights For Faster Websites
          Tags: Researchadtechdigital advertisingKBNTMaxim Group
          Share146Tweet91Pin33Share26
          mm

          Audience Team

          The digital audience insights you need to build, manage and market to your digital audiences.

          Related Posts

          TripleLift makes first ever acquisition of 1plusX data for $150 million
          In The News

          TripleLift makes first ever acquisition of 1plusX data for $150 million

          March 28, 2022
          cannabis programmatic advertising
          Programmatic Advertising

          How Cannabis Programmatic Advertising is Replacing Traditional Advertising Methods

          March 4, 2022
          Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech
          In The News

          Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

          November 30, 2021
          Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships
          In The News

          Adtech industry veteran Zach Rosen joins Yieldmo as SVP Global Supply Partnerships

          May 21, 2021
          Next Post
          What is a lead and how are they qualified?

          What is a lead and how are they qualified?

          Subscribe

          Get oneQube’s monthly newsletter direct to your inbox, sign up now.

            Join over 200K subscribers!

            Categories

            • Contact or write for us
            • Digital Marketing
            • Social Media Marketing
            • Content Marketing
            • Audience Strategy
            • Marketing
            • Marketing Events

            Newsletter

            Get CollectiveAudience monthly newsletter direct to your inbox, sign up now.

              Join over 200K subscribers!

              © 2020 Collective Audience | Privacy Policy

              No Result
              View All Result
              • Marketing
              • Digital Marketing
              • Social Media Marketing
              • Content Marketing
              • Audience Strategy

              © 2020 Collective Audience | Privacy Policy

              Welcome Back!

              Login to your account below

              Forgotten Password? Sign Up

              Create New Account!

              Fill the forms below to register

              All fields are required. Log In

              Retrieve your password

              Please enter your username or email address to reset your password.

              Log In

              Subscribe For Latest Updates

              Sign up to best digital media & marketing news, informed analysis and insights on what matters to you.
              Invalid email address
              We promise not to spam you. You can unsubscribe at any time.
              Thanks for subscribing!