You’ve got that conference looming on the horizon. You want to go — you’ve spent the past few years desperately following hashtags on Twitter, memorizing catchy quotes, zooming in on grainy snapshots of a deck, and furiously downloading anything and everything you can scour from Slideshare.
But there’s a problem: conferences cost money, and your boss won’t even approve a Keurig in the communal kitchen, much less a ticket to a three-day-long learning sesh complete with its own travel and lodging expenses.
What’s an education-hungry digital marketer to do?
How do you convince your boss to send you to the conference of your dreams?
First of all, you gather evidence to make your case.
There are a plethora of excellent reasons why attending conferences is good for your career (and your bottom line). In digital marketing, we exist in the ever-changing tech space, hurtling toward the future at breakneck speed and often missing the details of the scenery along the way.
A good SEO conference will keep you both on the edge of your seat and on the cutting-edge of what’s new and noteworthy in our industry, highlighting some of the most important and impactful things your work depends on.
A good SEO conference will flip a switch for you, will trigger that lightbulb moment that empowers you and levels you up as both a marketer and a critical thinker.
If that doesn’t paint a beautiful enough picture to convince the folks that hold the credit card, though, there are also some great statistics and resources available:
- HubSpot’s statistics showing the value of meeting face-to-face and networking
- Rand’s excellent deep-dive into the reasons for and against attending marketing conferences
Specifically, we’re talking about MozCon
Let’s just take a moment to address the elephant in the room here: you all know why we wrote this post. We want to see your smiling face in the audience at MozCon this July (the 9th–11th, if you were wondering). There are a few specific benefits worth mentioning:
- Speakers and content:…
