Source: Moz
For many years now, Moz’s customers and so, so many of my friends and colleagues in the SEO world have had one big feature request from our toolset: “GIVE ME KEYWORDS BY SITE!”
Today, we’re answering that long-standing request with that precise data inside Keyword Explorer:
This data is likely familiar to folks who’ve used tools like SEMRush, KeywordSpy, Spyfu, or others, and we have a few areas we think are stronger than these competitors, and a few known areas of weakness (I’ll get to both in a minute). For those who aren’t familiar with this type of data, it offers a few big, valuable solutions for marketers and SEOs of all kinds. You can:
- Get a picture of how many (and which) keywords your site is currently ranking for, in which positions, even if you haven’t been directly rank-tracking.
- See which keywords your competitors rank for as well, giving you new potential keyword targets.
- Run comparisons to see how many keywords any given set of websites share rankings for, or hold exclusively.
- Discover new keyword opportunities at the intersection of your own site’s rankings with others, or the intersection of multiple sites in your space.
- Order keywords any site ranks for by volume, by ranking position, or by difficulty
- Build lists or add to your keyword lists right from the chart showing a site’s ranking keywords
- Choose to see keywords by root domain (e.g. *.redfin.com including all subdomains), subdomain (e.g. just “www.redfin.com” or just “press.redfin.com”), or URL (e.g. just “https://www.redfin.com/blog/2017/10/migration-patterns-show-more-people-leaving-politically-blue-counties.html”)
- Export any list of ranking keywords to a CSV, along with the columns of volume, difficulty, and ranking data
My top favorite features in this new release are:
#1 – The clear, useful comparison data between sites or pages
Comparing the volume of a site’s ranking keywords is a really powerful way to show how, even when there’s a strong site in a space (like Sleepopolis in the mattress reviews world), they are often losing out in the mid-long tail of rankings, possibly because they haven’t targeted the quantity of keywords that their competitors have.
This type of crystal-clear interface (powerful enough to be used by experts, but easily understandable to anyone) really impressed me when I saw it….
Audience Team
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