In this article I’m going to show you some secret social media engagement hacks that will work if you have zero budget, a low fan count, and a marketing team of … just you!
Higher social media engagement equals more clickthroughs, more web traffic, more fans and more purchases so it’s something we all want.
A quick look at this live social media activity tracker will tell you just how fierce the competition has become. Brands are vying for attention from fans across all the platforms and social media managers around the globe are searching for new ways to grab audience attention and improve their social media engagement.
It’s not easy because your competition may include big brands spending thousands on video, marketing teams with large creative teams and brands who already have a large fan count.
So here we go with the best secret social media engagement hacks you need to know about!
Secret Social Media Engagement Hack 1: Leverage Social Proof
Social proof can give you a powerful psychological advantage when it comes to social media engagement. Before you get comfortable on the white couch, I’m not a psychologist. I do, however know that there are some psychological techniques which can be employed to improve your social media engagement.
You’re so busy analyzing traffic, clicks, and conversions that you may have forgotten there are real people involved. That’s where we need to leverage the power of psychology to engage them.
Social proof basically means following the herd, a bit like wanting to be in the popular group in high school. On social media, this can be a powerful tool because you’re not telling fans to engage with your brand — their friends and online idols are!
Here are three social media engagement hacks to leverage social proof.
Encourage Reviews
When you see an ad for a product online what’s the first thing you do?
You check the reviews.
When you see multiple positive reviews for a product online, you are more likely to follow the company and make a purchase or a booking. In fact, 90% of consumers trust peer recommendations while 33% trust ads say Conductor.com.
Check out these reviews from Ousia, a popular restaurant in Cyprus, for example. Reading people’s positive experiences about a brand, place, or service is likely to inspire others to follow. You can also embed real reviews onto your website using tools like Kudobuzz. This is so much more believable than those stock photos with the made-up reviews… you know the ones!
If you need a way to manage your Facebook reviews, simply hook up your fan page to Agorapulse. From there you can monitor, assign, or reply to your reviews.
Display Shares
Top marketing sites like Agorapulse display social shares on their blog posts which immediately show others the popularity of the article. For online stores, the “recommend to a friend” button is an essential.
Remember too that proper placement of social media sharing buttons can have a significant impact on the shares that you receive. After making their ‘Share This’ icon more prominent, Advanced Micro Devices was able to increase their social media sharing by 3,600%.
Utilize Influencers
Another powerful social proof technique involves utilizing the power of influencers. For the big brands, this may be celebrities, models or sports people. For you, it could be other businesses you’ve collaborated with,…
