It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini.
Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results — except when you ask the fabulous Tim Washer. Like the perfect dry martini, Tim’s strategy for how to tell a good story is simple, neat, and well…perfect.
In his session at Content Marketing World, Tim not only shared how improv can help your B2B marketing, but he shared the five ways you can kill the joy in your videos.
What are his simple rules of how to stop the marketing killjoy?
#1 – Death by the Committee
Everytime I think about asking a committee for agree on a single answer, all I envision is that scene from Monty Python of the Knights Who Say “Ni!”. With every question you ask that the they don’t like, the committee responds with an answer you can’t understand – “Ni!”.
In order to find the joy again, keep your committee small. Also, make sure to not set an expectation that they are approving the entire video script. Instead, give them a short list of concepts to approve.
For example, imagine if the entire script for Van Damme’s ‘Epic Split’ Volvo Ad would have been asked for committee approval. We wouldn’t have this:
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