How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content
Author: Sujan Patel / Source: Entrepreneur
Biz-to-Biz Buyers Tell All: Survey Reveals 27 Sales Prospecting Stats You Need to Know
Author: Mike Schultz / Source: Entrepreneur
An Alternative Approach to Developing Content Marketing Personas
Author: Robert Rose / Source: Content Marketing Institute
How to Create Content for the Technical B2B Buyer
Author: Rebecca Geier / Source: Content Marketing Institute