Teens Are Increasingly Ditching Facebook. Here's How Entrepreneurs Should Respond.

Opinions expressed by Entrepreneur contributors are their own.

“It’s 10 p.m. Do you know where your children are?”

The answer: probably not on Facebook, according to a new Pew Research Center survey on teens, social media and technology.

In just three years, the percentage of teens using Facebook dropped 20 percent, reaching 51 percent in 2018. And though Facebook was the most-used online platform for teens in the Pew Research Center’s 2014-2015 survey, it’s now lagging behind. Three other social media platforms now lead the way for individuals ages 13 to 17: YouTube (85 percent), Instagram (72 percent) and Snapchat (69 percent). (It’s worth noting that YouTube wasn’t a response option in the previous survey, and it’s now snagged the top spot.)

In the same three years, the percentage of teens reporting they use the internet “almost constantly” has nearly doubled, reaching 45 percent in 2018. In fact, about nine in 10 teens go online multiple times per day. One driving factor here is the…