Productive? In August? Isn’t that an oxymoron?
This month we wrap up the summer (in our hemisphere, anyway), get ready for the school year, and head into the final third of the year. The key to making this time productive is to work on the right things — and not throw our time or energy away on the wrong things.
On Monday, I talked about that cornerstone of “premium content,” ebooks. Once upon a time, an ebook was the way to “monetize” your site. Attract an audience, give them great free stuff, then package up some additional great free stuff in an ebook and rake in the bucks.
The fundamentals are still sound, but given the ebook-splosion we’re facing today, it’s smart to think about how to make your own ebooks truly successful. Write a good one is a solid start, but it’s not the only thing you need to keep in mind. I have some thoughts on that in the post.
On Tuesday, Stefanie got into walking that fine line between million-dollar dreams and ramen reality. Dreaming on its own doesn’t get you very far, but dreams can be the start of something amazing. She outlined how you can use your expectations to drive excellent work…
