Author: Henry Bruce / Source: The Content Strategist
When I came to Contently six months ago, the first thing I noticed was that the world’s most prestigious brands were dealing with an enormous challenge. The data is daunting. Every minute, 215 million pieces of content get created. Less than 35 percent of content gets used, due to a variety of reasons. And most importantly, only 5 percent of content gets 90 percent of all digital attention.
But what about the companies producing the other 95 percent? How can they compete and stand out without a sound approach guiding their content decisions?
That last stat is particularly daunting. But it also signals a silver lining. Brands have a big opportunity to break through with their content. As someone who spent the last 20 years focused on corporate and product marketing, I’ve tried to walk the walk when it comes to delivering content that commands attention and drives business results. That’s why I came to Contently, which has been on a mission helping market leaders take advantage of this opportunity since it launched seven…
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