With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace them with?
According to a report by Content Marketing Institute, 83 percent of marketers consider a content strategy very effective in increasing revenue. This is a significant increase from the 74 percent who placed confidence in the strategy the previous year. But even as more marketers understand the need to have a documented strategy, only a paltry 31 percent have documented theirs.
For increased web traffic, a growth in leads, more loyal customers and that spike in revenue in 2018, a closer look at your content strategy is necessary. Set some time aside to analyze what has worked, and identify opportunities hidden within trends.
Related: Why You Should Craft a Compelling Content Strategy for Your Small Business
For instance, Cisco estimates that visual content will account for 82 percent of all internet consumer traffic by 2021. And currently, 74 percent of internet usage is being covered by videos, with live streaming growing in demand. Using this information, you can plan to have more videos — both live and recorded — in your content marketing strategy.
Good enough? Here are four more tips to help you prepare for 2018.
1. Adjust your mobile first strategy.
In past years, the focus has been on making websites more accessible on mobile to reach the 53 percent of global users accessing the internet on mobile. But, now the tides have shifted and given way to a new kind of mobile first. According to this report, mobile will account for nearly 80 percent of all internet usage in 2018.
So, instead of focusing your strategy on desktop and then optimizing for mobile (as has been the case), consider doing the opposite. Plan for mobile users and then add desktop functionality. After all, 80 percent of social…
