Whether you’re selling a product or a societal warning like global warming, VR is the wave of the future.

Imagine: You’re wading through chest-high jungle in the Amazon Rainforest beside sweaty workers slashing through the brush to create the broad open fields that will grow soy for Brazil’s greedily expanding cattle industry.

Suddenly you’re hovering over the kill chute of a slaughterhouse where a panicked cow paces back and forth, consigned to become society’s next steak dinner.

Just as suddenly, you’re on the bone-dry plains of Somalia where camels graze and where your guide sadly comments how, “We used to have four seasons,” because what is now below your feet isn’t a fertile field, but sand and endless drought. Your next stop is that which the drought has wrought: a fly-infested clinic where starving Somalian babies, cradled by desperate mothers, seem so close to you that you could almost reach out to comfort them.

Finally: You’re experiencing a cold snowy scene in Greenland beneath a piercing blue sky, gazing up warily as huge chunks…