• Login
  • Register
  • Marketing
  • Digital Marketing
  • Social Media Marketing
  • Content Marketing
  • Audience Strategy
Tech News, Magazine & Review WordPress Theme 2017
  • Marketing
    • All
    • SMS Marketing
    • In The News
    • Marketing Events
    • Case Studies
    Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

    Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

    Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

    Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

    The Trade Desk launched Galileo platform to activate first-part data

    The Trade Desk launched Galileo platform to activate first-part data

    Kubient receives patent for KAI artificial intelligence for advertising fraud

    Kubient receives patent for KAI artificial intelligence for advertising fraud

    Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

    Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

    Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

    Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    TripleLift makes first ever acquisition of 1plusX data for $150 million

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

    Dastgyr

    Dastgyr brings in Saif Ali to lead marketing

    Trending Tags

    • Digital Marketing
      • All
      • Performance Advertising
      • Customer Service
      • SEO Search Engine Marketing
      • Influencer marketing
      • Email Marketing
      • Programmatic Advertising
      • DPAA Digital Out of Home EVERYTHING
      • Artificial Intelligence
      • Marketing Automation
      • Audience Data
      • Ad Fraud
      Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

      Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

      Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

      Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

      Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

      Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

      Google Search update creates massive opportunity for data providers

      Google Search update creates massive opportunity for data providers

      The Trade Desk launched Galileo platform to activate first-part data

      The Trade Desk launched Galileo platform to activate first-part data

      Kubient receives patent for KAI artificial intelligence for advertising fraud

      Kubient receives patent for KAI artificial intelligence for advertising fraud

      Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

      Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

      Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media

      Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

      Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

      Trending Tags

      • Social Media Marketing
        • All
        • Instagram
        • Facebook
        • LinkedIn
        • Twitter
        • Social Ads
        The Rise of Data Storytelling

        The Rise of Data Storytelling

        How to Completely Set up & Optimize Your LinkedIn Company Page

        How to Completely Set up & Optimize Your LinkedIn Company Page

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        Hashtag Generation Made Easy: Four Tools You Should Try Right Now

        10 Content Ideas for Social Media in 2020

        10 Content Ideas for Social Media in 2020

        Brands use TripleLift as a go-to advertising alternative for Facebook

        Brands use TripleLift as a go-to advertising alternative for Facebook

        How to start your business on Facebook

        How to start your business on Facebook

        A Simple Guide on How to Monetize Your Instagram Profile

        A Simple Guide on How to Monetize Your Instagram Profile

        7 Facebook Ad Strategies to Avoid in 2020

        7 Facebook Ad Strategies to Avoid in 2020

      • Content Marketing
        The Rise of Data Storytelling

        The Rise of Data Storytelling

        Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

        3 Ways to Create a More Consistent Brand Image

        3 Ways to Create a More Consistent Brand Image

        How Content Consolidation Can Help Boost Your SEO Rankings

        How Content Consolidation Can Help Boost Your SEO Rankings

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

        Which Content Marketing KPIs Should You Track?

        Which Content Marketing KPIs Should You Track?

        Use These 9 Tools to Create Beautiful, Shareable Content

        Use These 9 Tools to Create Beautiful, Shareable Content

        7 Steps To Your Winning Content Strategy in 2020

        7 Steps To Your Winning Content Strategy in 2020

        What Your Content Management Process is Missing

        What Your Content Management Process is Missing

      • Audience Strategy
        3 Market Research Platforms for Startups and Small Businesses

        3 Market Research Platforms for Startups and Small Businesses

        The most beloved brands by Generation Visualized

        The most beloved brands by Generation Visualized

        Everything You Need to Know about Rideshare Advertising

        Everything You Need to Know about Rideshare Advertising

        The death of third-party cookies may be a blessing for retailers

        The death of third-party cookies may be a blessing for retailers

        Daily Muslim

        YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

        An introductory guide to growth marketing

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

        Using SMS Marketing to Drive More Revenue & Engagement

        Using SMS Marketing to Drive More Revenue & Engagement

        Easy Strategies to Improve Customer Service & Retention

        Easy Strategies to Improve Customer Service & Retention

      No Result
      View All Result
      • Marketing
        • All
        • SMS Marketing
        • In The News
        • Marketing Events
        • Case Studies
        Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

        Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

        Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

        Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

        The Trade Desk launched Galileo platform to activate first-part data

        The Trade Desk launched Galileo platform to activate first-part data

        Kubient receives patent for KAI artificial intelligence for advertising fraud

        Kubient receives patent for KAI artificial intelligence for advertising fraud

        Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

        Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

        Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

        Logiq launches digital marketing channel for the Electric Vehicle Charger Installation Industry

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        TripleLift makes first ever acquisition of 1plusX data for $150 million

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Kubient Hires Mitchell Berg as Chief Technology Officer and doubles down on artificial intelligence driven adtech

        Dastgyr

        Dastgyr brings in Saif Ali to lead marketing

        Trending Tags

        • Digital Marketing
          • All
          • Performance Advertising
          • Customer Service
          • SEO Search Engine Marketing
          • Influencer marketing
          • Email Marketing
          • Programmatic Advertising
          • DPAA Digital Out of Home EVERYTHING
          • Artificial Intelligence
          • Marketing Automation
          • Audience Data
          • Ad Fraud
          Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

          Kubient (KBNT: NASDAQ) and Adomni merge to create the next-generation leading AI AdTech platform

          Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

          Octane introduces advertising on its Octane Media sites which include Cycle World® and UTV Driver®

          Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

          Leading data collaboration platform Narrative I/O names tech veteran Tim Mahlman as new CEO.

          Google Search update creates massive opportunity for data providers

          Google Search update creates massive opportunity for data providers

          The Trade Desk launched Galileo platform to activate first-part data

          The Trade Desk launched Galileo platform to activate first-part data

          Kubient receives patent for KAI artificial intelligence for advertising fraud

          Kubient receives patent for KAI artificial intelligence for advertising fraud

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          Narrative launches software enabling direct audience data integration with The Trade Desk via Unified ID 2.0

          Kubient launches KAI ad fraud dashboard giving publishers unprecedented visibility to optimize their media

          Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

          Thankful & Gorgias partner to offer AI powered customer service to ecommerce brands

          Trending Tags

          • Social Media Marketing
            • All
            • Instagram
            • Facebook
            • LinkedIn
            • Twitter
            • Social Ads
            The Rise of Data Storytelling

            The Rise of Data Storytelling

            How to Completely Set up & Optimize Your LinkedIn Company Page

            How to Completely Set up & Optimize Your LinkedIn Company Page

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Get More From Paid Ads: Pro Tips to Make A/B Testing More Effective

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            Hashtag Generation Made Easy: Four Tools You Should Try Right Now

            10 Content Ideas for Social Media in 2020

            10 Content Ideas for Social Media in 2020

            Brands use TripleLift as a go-to advertising alternative for Facebook

            Brands use TripleLift as a go-to advertising alternative for Facebook

            How to start your business on Facebook

            How to start your business on Facebook

            A Simple Guide on How to Monetize Your Instagram Profile

            A Simple Guide on How to Monetize Your Instagram Profile

            7 Facebook Ad Strategies to Avoid in 2020

            7 Facebook Ad Strategies to Avoid in 2020

          • Content Marketing
            The Rise of Data Storytelling

            The Rise of Data Storytelling

            Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

            3 Ways to Create a More Consistent Brand Image

            3 Ways to Create a More Consistent Brand Image

            How Content Consolidation Can Help Boost Your SEO Rankings

            How Content Consolidation Can Help Boost Your SEO Rankings

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            5 Content Marketing Strategies That Will Skyrocket Your Search Traffic

            Which Content Marketing KPIs Should You Track?

            Which Content Marketing KPIs Should You Track?

            Use These 9 Tools to Create Beautiful, Shareable Content

            Use These 9 Tools to Create Beautiful, Shareable Content

            7 Steps To Your Winning Content Strategy in 2020

            7 Steps To Your Winning Content Strategy in 2020

            What Your Content Management Process is Missing

            What Your Content Management Process is Missing

          • Audience Strategy
            3 Market Research Platforms for Startups and Small Businesses

            3 Market Research Platforms for Startups and Small Businesses

            The most beloved brands by Generation Visualized

            The most beloved brands by Generation Visualized

            Everything You Need to Know about Rideshare Advertising

            Everything You Need to Know about Rideshare Advertising

            The death of third-party cookies may be a blessing for retailers

            The death of third-party cookies may be a blessing for retailers

            Daily Muslim

            YouTube sensation @MeaningOfIslam launches #rundle Daily Muslim app

            An introductory guide to growth marketing

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            3 Steps for Creating a Voice of the Customer Program to Better Understand Your Audience

            Using SMS Marketing to Drive More Revenue & Engagement

            Using SMS Marketing to Drive More Revenue & Engagement

            Easy Strategies to Improve Customer Service & Retention

            Easy Strategies to Improve Customer Service & Retention

          No Result
          View All Result
          CollectiveAudience
          No Result
          View All Result

          This Week in Content Marketing: 2017 Is the Year Brands Buy Media Companies

          mm by Audience Team
          May 13, 2017
          55
          SHARES
          60
          VIEWS
          Share on FacebookShare on Twitter

          Author: Joe Pulizzi / Source: Content Marketing Institute

          brands-buy-media-companies

          PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

          RelatedPosts

          The Rise of Data Storytelling

          Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

          3 Ways to Create a More Consistent Brand Image

          In this episode, Robert and I talk about Whirlpool’s purchase of recipe media site Yummly and what lessons it holds for brands, large and small. In other news, Google and Facebook need to take more responsibility for their content as true media companies, and Forrester proclaims that the end of advertising is near. Rants and raves include John Green and Airbnb; then we close the show with an example of the week from UnitedHealthcare.

          This week’s show

          (Recorded live on May 7, 2017; Length: 57:50)

          Download this week’s PNR This Old Marketing podcast.

          If you enjoy our PNR podcasts, we would love if you would rate it, or post a review, on iTunes.

          1. Notable news and upcoming trends:

          • Whirlpool acquires recipe search engine Yummly (08:50): TechCrunch reports on the new deal between the home appliance maker and the visual and semantic recipe search engine, most recently valued at $100 million. While there’s a short-term content marketing play here, once the capabilities to integrate this kind of content into Whirlpool’s appliances have matured, the acquisition will likely become a very powerful data play – and a revenue generator, as well.
          • It’s time Facebook and Google realize that publishing power comes with great responsibilities (18:31): A commentary piece on MediaPost opines that social media giants should be held accountable for extremist and hate-filled content posted on their sites through a combination of government fines and boycotts, citing a Zenith Media study finding that the two companies earn one of every five ad dollars in the U.K. While getting a “tech company” to assume the full responsibilities of a publisher would be an uphill battle, it’s an important conversation that everyone in our industry should be staying on top of.
          • Forrester sees advertiser revolt as the beginning of the end (28:17): According to AdAge, new research from Forrester is interpreting recent moves by big advertisers to pause spending on Google and audit media buying practices as the end of days for display advertising, citing additional signs like poor-quality placements, barely existent click-through rates, and the rise of ad blocking. I totally disagree with Forrester’s conclusions; but even if they were accurate, I would attribute it more to basic diversification than to the impending demise of the ad industry.

          2. Our sponsor (38:21):

          • Brightcove –…

          Click here to read more

          Audience Team
          Website | + posts

          The digital audience insights you need to build, manage and market to your digital audiences.

          • Audience Team
            https://collectiveaudience.co/author/oneqube-team/
            How to Use Content and Social to Promote Your Small Business
          • Audience Team
            https://collectiveaudience.co/author/oneqube-team/
            New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers
          • Audience Team
            https://collectiveaudience.co/author/oneqube-team/
            Beyond PageSpeed Insights For Faster Websites
          • Audience Team
            https://collectiveaudience.co/author/oneqube-team/
            This Week in Content Marketing: The New Content Business Model Awaits
          Tags: Content marketingMarketingBrandHome applianceITunesYummly
          Share22Tweet14Pin5Share4
          mm

          Audience Team

          The digital audience insights you need to build, manage and market to your digital audiences.

          Related Posts

          The Rise of Data Storytelling
          Content Marketing

          The Rise of Data Storytelling

          September 11, 2022
          Content Marketing

          Cybersecurity Content Marketing: 2 data driven tactics for a differentiated strategy

          September 15, 2021
          3 Ways to Create a More Consistent Brand Image
          Influencer marketing

          3 Ways to Create a More Consistent Brand Image

          May 19, 2021
          How Content Consolidation Can Help Boost Your SEO Rankings
          SEO Search Engine Marketing

          How Content Consolidation Can Help Boost Your SEO Rankings

          December 29, 2020
          Next Post

          New Report: Top Content Marketing Growing Pains for B2B Enterprise Marketers

          Subscribe

          Get the Collective Audience monthly newsletter direct to your inbox, sign up now.

            Join over 200K subscribers!

            The insights, news and knowledge you need to reach, build and manage your digital audience in today's growing, complex digital marketing and advertising landscape.

            Categories

            • Contact or write for us
            • Digital Marketing
            • Social Media Marketing
            • Content Marketing
            • Audience Strategy
            • Marketing
            • Marketing Events

            Newsletter

            Get CollectiveAudience monthly newsletter direct to your inbox, sign up now.

              Join over 200K subscribers!

              © 2020 Collective Audience | Privacy Policy

              No Result
              View All Result
              • Marketing
              • Digital Marketing
              • Social Media Marketing
              • Content Marketing
              • Audience Strategy

              © 2020 Collective Audience | Privacy Policy

              Welcome Back!

              Login to your account below

              Forgotten Password? Sign Up

              Create New Account!

              Fill the forms below to register

              All fields are required. Log In

              Retrieve your password

              Please enter your username or email address to reset your password.

              Log In

              Subscribe For Latest Updates

              Sign up to best digital media & marketing news, informed analysis and insights on what matters to you.
              Invalid email address
              We promise not to spam you. You can unsubscribe at any time.
              Thanks for subscribing!