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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

In this pre-Content Marketing World episode, Robert muses on time and the waypoints we choose to mark it. In the news, we discuss the possibility of Google buying Marketo, and why the big money will continue to go to marketing tech rather than advertising tech. Trade Desk tries to fight the ad fraud battle, which we believe is one big waste of time. Our rants and raves include Rob Scallon and Taylor Swift; then we wrap up with an example of the week on Warsaw, Indiana.

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Show details

  • (00:01): An advertising blast from the past: “007 Gift Set”
  • (00:22): Robert muses on this week’s theme: Do we choose our own waypoints, or do they choose us?
  • (04:40): Welcome to Episode 199: Recorded live on September 1, 2017 (Running time: 59:42)
  • (07:29): Your guide to producing better work together: We’ve found that creative content production at most organizations falls into five core steps: strategic planning, tactical planning, creation, deployment, and assessment. Where are your teams getting stuck? Download the Creative Workflow Workbook to find out.
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  • (16:10): Special offer for our new book, Killing Marketing: Pre-order or purchase Killing Marketing and send your receipt to contest@zsquaredmedia.com for a chance to receive a free copy…