Chances are you were once a freelancer, are currently a freelancer, or have worked with one. They are often vital to our content creation. Yet, marketers still face several challenges with collaborating with them. If you do both well, you will likely be rewarded with quality work. To help us get the results we want from freelancers, we invited copywriter and content marketer Kristen Hicks to join our weekly #CMWorld Twitter chat. What follows are highlights from our discussion.
What advantages are there to hiring a freelancer over using an agency or someone in-house?
A2: There are several advantages to using freelancers: Helps manage spikes in work, brings in a fresh perspective, good for short-term needs, no benefit costs, easy to budget and, perhaps most importantly, they usually don’t care which way the toilet paper is dispensed. #cmworld
A2: Freelancers can fill in gaps or scale your existing in-house…
